Hamrick’s, a family clothing store chain, saw the need to provide their customers a more seamless in-store experience. They were researching ways for their customers to conveniently find the correct prices for the items in their stores, specifically those that involve a “percentage off” or “multiple item” deals. Many times customers see a rack advertising a sale that might have multiple price labels on the items, which leaves them wondering which price will ring up at checkout. The only way to determine the actual price was to find a department team member or to take the item to the register area and wait for assistance instead of simply using a retail kiosk.
Menu